Category : Interviews
Dear friends, today we have Amit Joshi with us.
Can you please introduce yourself to the world of literature?
Amit Joshi is a Corporate trainer for Behavioral and Leadership skills. He has trained over 3000 participants from more than 35 leading MNCs and the author of the book – Freelance training- How to crack the Freelance Training business in India.
When did you start writing?
I started writing almost 8 years ago when I used to occasionally write articles, however started writing seriously just a couple of years ago when I wrote my book.
When did you get published first?
My first book “Freelance Training” got published in August 2017
Describe yourself in day to day life?
My daily life revolves around Business development, Training content development, Training delivery, and writing activities. Things are quite dynamic and I have to adjust my routine as per my training programs for my clients.
What are your hobbies apart from writing?
Apart from writing I like sports and I like to play badminton when I get a chance. I also play the flute occasionally.
Tell us more about your book?
Before I give information about my book, I would like to set some context. There is an immense scope for Training in India because of the skill gap between the Industry requirements and the skills provided by our educational institutes. There is also an immense need for training the existing workforce to meet the challenges faced by modern day organisations. A lot of companies are now realising this and have increased their focus on Learning and development. The training industry is quite nascent in the country and needs to evolve at a rapid pace to meet this challenge. Companies either have a dedicated training team to up-skill their workforce or tie up with Training partners to achieve this. Thus there is a growing need for trainers specialising in a wide array of subject areas and skills to keep up with the requirements. This need is being addressed either by full time training professionals or through Contract/Freelance Trainers.
Although there is a huge number of Freelance trainers who are either established or aspiring, there is very less visibility in terms of how one navigates his or her way in the Indian Freelance Training business.
About the book:
My book “How to crack the Freelance Training Market in India” aims to address this very challenge. It is the definitive guide for people wanting to make freelance training their career with the knowledge, skills and tips to tap into and sustain in the market. The books contains –
A step by step guide to help trainers in their journey in the Freelance Training market
Practical tips and insights based on first-hand experience
Tools to help them implement and carry on the learning from the book
Guidance from the Top trainers in India
Ways to get an edge over your competitors in the Training arena
Leverage the ideas to add an additional income source along with their regular job
How do you manage your writing time?
Given my schedule, it is difficult to set a fixed time regularly for writing. I find time to write, in chunks i.e. some days I get more time whereas there are days when I do not get time at all. However I make sure that my mind is always working on the concept/subject I want to write on. I then break it into smaller tasks, starting with the broad outline, sub topics in the beginnings. Once the flow and the outline are clear, it becomes easy to elaborate on them when I get some more time. This is how I managed to write my book.
What according to you are best marketing strategies for a young writer?
Firstly, it is important to understand the importance of marketing. If any writer thinks that once I write a good book, it will sell on its own, then it results in their own peril. One has to understand, no matter who has written or what the book is about, it has to be marketed. Once the writer has made a firm decision to market his/her writing, there are ample options both online and offline, for marketing. Offline options include hiring a PR agency to do book launches or reading sessions. Online options include getting the book reviewed by book bloggers, Author interviews and marketing the book on social media.
Which is more important to you Content or marketing ?
Both are equally important. If you understand it deeply enough, your content is driven by your marketing. Marketing involves what your audience would like to read about. Once you have a good understanding of the audience’s requirement, you then develop your content accordingly and again use marketing to spread the word.
Your favourite writer and why?
There are a few favourite authors mostly from the Non-fiction books domain. I am thoroughly impressed by Malcolm Gladwell, Ram Charan, Robert Kiyosaki and Robin Sharma.
All of their writings are based on in depth research, succint writing with a lot of valuable tips to implement the learnings from their writing. I strongly revommend reading their books to whoever is interested in Non-fiction self help, Management and Leadership related books.
What are your upcoming projects?
In the future I am planning to write books on alternative careers for today’s youth and about learning styles and preferences of children.
Connect with author
- Book sales channel weblinks.
Thank you Amit for your wonderful words. I wish you all the very best for your future books.
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